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Science-based, not trend-based
Every lesson, tool, and training principle is built around logic, biomechanics, and real training application, not hype, gimmicks, or viral fitness nonsense.
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Move better, then lift heavy
Your body is in desperate need of better movement before it exceeds its tolerance and turns into injury. Either you take control of it, or you let it control you. Stop procrastinating and take action now.
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Our method
Most fitness platforms give you random workouts, recycled advice, and empty motivation. We're built to help you understand your body, train with structure, and make progress that actually lasts.
Every lesson, tool, and training principle is built around logic, biomechanics, and real training application, not hype, gimmicks, or viral fitness nonsense.
A structured system, not just a workout library. Build strength, improve movement, recover better, stay consistent.
Most platforms separate training from injury management. We don't. Improve without ignoring the weak links.
We teach why it works, how to execute it, and what to adjust so you stop copying blindly and start training with purpose.
No fluff. No overcomplication. Just what is useful and immediately applicable.
Quick fixes fade. Understanding stays. Keep progressing long after motivation comes and goes.
The platform
Six sections, one system. Everything you need to train with structure, recover with intent, and progress without guesswork.
Structured resistance training built for strength, muscle, and better movement. Instructional clips per muscle group teach execution and the why behind every lift.
Baseline, goals, limitations, and progress in one place.
Protocols for weak links, pain points, and movement restrictions.
Why execution, recovery, and performance work the way they do.
Practical nutrition to support body composition and recovery.
Customised plan organised around your level and weekly schedule.
Instead of jumping between random workouts, scattered advice, and generic fitness content, everything is organised in one platform to help you move with purpose and build results that last.
Set up your profile, follow resistance training, access rehab guidance, learn practical training tips, manage meal support, and stay aligned with a customised program built around your goals.
People come for strength, fat loss, rehab, or better movement. They stay because the system works.
“I had been ignoring a nagging lower-back thing for nearly two years. The Rehab tips actually walked me through what was failing and why, first month training has felt productive in a long time.”
“I used to copy every Instagram drill I saw. The Tips section finally explained the why behind the execution, and my bench and squat both moved for the first time in months.”
“Structured, no-fluff, and actually worth the money. Added real strength without trashing my knees. The Program builder made it easy to stick to something instead of winging it.”
“I was intimidated stepping into a gym. The baseline workouts and clip explanations gave me the confidence to actually show up. Now I look forward to training days.”
“Coming back from a knee injury, I needed more than a workout list. Jeff’s approach to progression and load management is the first thing that has felt genuinely safe.”
“Even as a coach I learned things. The meal section is refreshingly sane, no crash plans, no moralising, just practical targets. Recommending this to half my clients.”
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Profile, Training, Tips, Meal, Program, start moving.
Use it like an app
Install The No BS Academy on your phone for one-tap access. No app store, no download.
Coaching and Consultation
Get direct feedback on your form or program, jump on a private 1-on-1 call, or have a custom workout or rehab plan built and assigned straight to your app. Pick whatever fits.
Meet the Founder
Tired of gimmicks and programs that waste your time, or worse, get you injured?
The fitness world glorifies aesthetics over substance, and drowns you in misinformation. Useless training tips. Junk nutrition advice. Flashy “cool-looking” exercises on your feed made for the algorithm, not for results.
That's why I've made it my mission to simplify fitness by cutting out the noise, focusing only on what works, and providing a straightforward, no-nonsense solution: The No-BS Academy.
Everything you need to know before joining the No-BS Academy.
A science-based strength and rehabilitation coaching platform. Instead of generic routines, you get structured training, corrective and rehab work, and real nutrition, all built on movement assessment rather than trends. The aim is simple: train in a way that actually fits how your body works.
Anyone who wants to train properly, from complete beginners to experienced lifters and athletes. It's also built for people working around injuries or movement issues, and for trainers and therapists who want to coach their own clients through it.
No. Rehabilitation is one side of it, but most members use it to build strength, performance, and fitness. The injury and corrective work is there if you need it, not a requirement.
Not at all. The videos walk you through each movement with clear cues, so you can start as a complete beginner. If you're experienced, you can skip ahead and use the programming and tools directly.
No. It's educational and best for minor aches or improving mobility and stability in specific areas. For serious, chronic, or complex injuries, you should get a proper clinical assessment and kinetic diagnosis before using it, rather than following the videos on your own.
Step-by-step exercise videos, lessons on performance, resistance training, cardio, and nutrition, a framework to build your own schedule, and personalised meal plans, with new videos added regularly. See the Pricing page for the full breakdown.
Yes. Meal plans are built into the All In One membership, with no separate nutrition add-on, so your training and nutrition live in one place.
The membership gives you the framework and tools to build a program around your own recovery, goals, and preferences. For a program tailored specifically to you, book a 1-on-1 on the Evaluation page.
The membership is self-guided: you follow the videos, programming, and meal plans yourself. If you want personal eyes on your form or program, that's a separate 1-on-1 service you can book on the Evaluation page.
For the most part, yes. Most exercises are built around proper equipment and gym access for correct loading and progression. Some mobility and corrective work needs little to nothing, but a reasonably equipped gym gets you the full value.
Yes, both. Train at the gym on your phone and plan or watch lessons on a bigger screen at home, with your progress kept in sync.
Most apps hand you generic routines and leave you to guess. This is built on movement assessment and rehab science, pairs corrective work with strength and nutrition, and explains the reasoning behind each cue, with real 1-on-1 clinical input available when you need it.
Yes. The free plan gives you access to the Workout Builder, and the All In One plan provides limited access to a few instruction videos, so you can try things before subscribing. There's no timed free trial, and annual plans come with a 7-day refund guarantee.
Introductory pricing starts at $19.99/month, with Pro and Business tiers for trainers and therapists managing clients, and yearly billing saves you more. See the Pricing page for the full breakdown.
Yes. You can cancel anytime and keep access until the end of the period you've already paid for. Annual plans also come with a 7-day refund guarantee.
Yes. Trainers and therapists can assign workout, rehab, and meal plans to their own clients, who then get free access to whatever is assigned to them. Plans scale from 2 clients up to 100. Details are on the Pricing page.
Pick a plan on the Pricing page, or start with the free plan to explore the Workout Builder. If you'd like a tailored plan or a form review first, book a 1-on-1 on the Evaluation page.